Postmaster Tools: New Filter Launched By Google Differentiates Email

Google's already got it fixed so that the majority of spam we don't want remains out of sight. Of course, in the process, there are always a small number of miscommunications that can send potentially important emails into the trash.

Though less than 0.1 percent of email in the average Gmail inbox is actually spam and the amount of wanted mail landing in the spam folder is even lower, at 0.05 percent, the problem sometimes becomes an issue for large bulk emailers with legitimate messages.

Fortunately, Google has created a new toolset that makes its Gmail spam filters even better in detecting what's what; it is known as Gmail Postmaster Tools and was launched today.

The new service is designed for administrators and provides information on delivery errors, reputation and spam reports, according to a blog post provided by Google, Sri Harsha Somanchi, a Google product manager.

The filter also works to determine your preferences based on different types of emails, using what it calls an artificial neural network with the help of self-training algorithms to distribute information.

"So while your neighbor may love weekly email newsletters, you may loathe them," Somanchi wrote. "With advances in machine learning, the spam filter can now reflect these individual preferences."

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