Are App Developers Winning Or Losing? Analysis Firms Show Confusing Numbers Of Smartphone App Downloads In U.S.A.

A new research conducted by cross-platform measurement company comScore suggested that there might be no significant number of smartphone app downloads in U.S.A. Findings show that nearly half of smartphone users do not download new apps; hence the indication that app developers may be fighting a losing battle. However, other firms report the opposite; and this leads to the confusion about whether or not the development of new apps indeed pays off.

According to Tech Times, the data released by comScore covered a three-month period that ended in June. Their study revealed that 49 percent of Americans have an average of zero app downloads per month. On the other hand, the remaining 51 percent have an average of 3.5 new app downloads monthly per individual. In relation to this, a research conducted by comScore in 2014 suggested that no less than two-thirds of American smartphone users do not download apps in a month.

While the findings do not seem favorable to app developers, the same current research by comScore reveals that over half of the total smartphone app downloads are accounted to 13 percent of U.S. users. Moreover, AH reported that the results of studies done by other firms show different numbers. To be specific, both the advertising company Tune and Pew Research Center said that the majority of smartphone users download apps in a month. In July, a study conducted by Tune revealed that 75 percent of users download at least one app per month.

As of writing, analysts are still arguing about the number of smartphone app downloads per month, but nobody disputes the globally declining figures. Amidst the confusion, the fact remains that the importance of marketing is currently higher especially for developers. In the time being, the conflicting results indicate that it is best to not completely believe various reports.