Nokia Rebrands Itself To Redeem Former Throne As 'King Of Mobile Phones'
If you were a 90's kid, probably you witnessed the rise, domination and drastic fall of Finland's most iconic mobile phone company, Nokia. During the start of this millennium, the Nokia brand was the iPhone of the prior generation. Everyone knows and owns the brand. After more than a decade, you barely see anyone even familiar with the brand.
Now, after all the twists and turns in the company's journey, Nokia now rebrands itself to hopefully reclaim its former title as the "King of Mobile Phones." Nokia is now reestablishing the company after its parting from Microsoft after the company resold the phone brand. Microsoft officials admitted that the $7.5 Billion deal in buying the phone brand was a wrong move. Nokia was bought by a Taiwanese company Foxconn Technology, a subsidiary of FIH Mobile and HMD for $350 million.
According to a press release as reported by CNBC to Arto Nummela, CEO of HMD global: "We will be completely focused on creating a unified range of Nokia-branded mobile phones and tablets, which we know will resonate with consumers. Branding has become a critical differentiator in mobile phones, which is why our business model is centered on the unique asset of the Nokia brand, and our extensive experience in sales and marketing."
In preparation for Nokia comeback, the brand will receive an overhaul in design, form and specifications to compete with top brands in the smart phone market. According to TechTimes, from symbian to windows mobile, Nokia's next generation of models will now adapt Google's Android operating system. It is also rumored that the company will also enter the tablet market. Also, it was believed that the first move of the company will be to introduce two flagship phones with updated specs like, 5.5 OLED display, Snapdragon 820 processors, IP68 dust and water proof rating, all premium metal body kit and 2K/QHD resolution. This will also run the most recent android operating system, Android Nougat.
It sounds that Nokia is really making a full blown upgrade to redeem itself in the tech word. But with this stiff competition in the smart phone industry, Nokia should continue to bring more aggresive innovations on the table to finally rise above the competition and regain the glory they once had.