Global Survey: 'It Is Always Important To Be Reachable,' 42 % Agree

First Posted: Jun 23, 2016 08:20 AM EDT
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The "Always Reachable" mindset, which states, "To me, it is important to always be reachable wherever I am" had been agreed upon by 42 percent of the online connected population. On the other hand, 11 percent firmly disagree.

According to the survey of GfK, in 22 countries, China and Russia have the highest levels of people online who strongly agree on the "always reachable" mindset with 56 percent each. Meanwhile, Turkey is behind them with 53 percent. They are followed by Mexico with 50 percent and Poland at 41 percent.

Countries that firmly disagree with this idea are Germany at 34 percent and Sweden at 28 percent versus 22 percent. Followed by Canada at 24 percent versus 23 percent and the Netherlands at 23 percent versus 22 percent.

Almost half of people with aged 30 to 39-year-olds say that this mindset is significant.People in their thirties always want to be reachable at almost half (47 percent) firmly agree. It is followed by people in their twenties at 45 percent and then by teenagers with age 15 to 19 years old at 43 percent. In the fourth standing, are people with age almost at their forties at 42 percent. On the other hand, people with age 50 and above, the always reachable idea drops off at 33 percent and those in their sixties and above at 29 percent.

When it comes to gender, it seems that women are slightly higher than men with 43 percent women versus 40 percent men. On the other hand, there is 10 percent of women and 11 percent of men opposed the idea.

The online survey involved more than 27,000 consumers aged 15 or older in 22 countries. It was completed in June 2015 and data are weighted to reflect the demographic composition of the online population with age 15 and above in each market. Among the countries that participate are U.S., Japan, China, Australia, Russia, Turkey, UK, Hong Kong, Italy, Germany, Poland, Spain, South Korea, Sweden, France, Canada, Czech Republic, Brazil, Belgium, Argentina, France and Netherlands.

 

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