mParticle, The Mobile Marketer And Data Startup Lifts $17.5M

This is an era of smartphones. The use of all the other electronic devices is being constantly reduced by the smartphone industry. This makes a room for the latest business and entrepreneurs to contribute in this rapidly growing industry, hence, the cellular phone industry has slowly turned into a hub of generation of revenue and ideas.

There are millions of companies and businesses which take part in the cellular app development industry. This field of commerce is not only easy on the pocket and has a high return from the users; it also showcases the opportunity in being a part of some of the most posh industries in the World.

There are millions of startups that have earned a huge reputation and revenue by just the smartphone industry. mParticle is just one of them.

mParticle is a New York startup which helps the marketers collects the data through a service-set and then funnels that data to other marketing and other analytics tools. Michael Katz, who is the co-founder and CEO of the application, said that this app not only reduces the integration challenges, but also the technical difficulties which help people in getting a unified view of their customers.

About the app, the CEO said, "Now we're in this era where consumers are interacting with brands in very much a multi-screen format. And it's mobile first, and it's app centric. The tools that were brought to market yesterday to solve for the challenges then just don't work very well or at all in these multi-screen app environments."

The app is currently in its Series B fundings which is led by Bain Capital Ventures, along with the participation from Social Capital. The Series A of the mParticle announced $15 million which was raised by an amount of another $2.5 million.

The company is indeed a new face in an era of high end digital marketing. Right now, the company deals the operations of more than 1 billion clients, which include Jet, Hulu, Foursquare, Postmates and Chick-Fil-A.