Charlie Sheen Newest Condom Pitchman To Promote Modern Condom

Only six months after being diagnosed positive for HIV, Charlie Sheen is at it again. However, this time, he's promoting HEX, a latex condom with a resilient honeycomb-like structure developed by the brand LELO.

Sheen opened the event in Manhattan saying, "What if, just one time, I chose differently?" The party was launched to introduce a condom from LELO, a Swedish luxury sex-toy brand. The company is claiming that normal condoms have remained unchanged for almost 70 years. However, the new condom HEX has a honeycomb pattern which was inspired to make condoms safer and more appealing. The brand also wants to be the cure to everybody's sexual woes.

According to an article from Gizmodo, the most noticeable difference between HEX and other condoms that can be picked up at CVS is the individual hexagonal cells. The maker says that if these hexagonal cells break, they won't create a total structural failure.

This was interestingly demonstrated at the launch by a man who repeatedly stabbed holes into the stretched HEX with a pin. The implication is that the honeycomb structure creates a safer, more durable condom.

Company's founder, Filip Sedic said that HEX took seven years (four years of radical R&D and three more overcoming regulatory hurdles) before it was launched. He also said that the products design was taken from structures of graphene and formula 1 wet tires, reported Engadget.

Sedic talked about Sexually Transmitted Infections (STI) during the launch and how it's a disgrace that the world still face problems with STIs in 2016. "It's diseases that should be already disappeared hundreds of years ago. It's a very big contradiction for me that we are living now with digital watches and robots and computers and virtual reality and everything ... and STIs. Come on, seriously. These things should not exist," he said.

The New York Times reported that Steven Thomson, LELO's chief marketing officer explained in an email that Charlie Sheen was "the perfect choice for LELO, a tragic reflection of the current situation in sexual health of today, but more importantly, a symbol of change with the strength and the courage to confront key issues head on."

The condoms are available online for $20 for a pack of 12, and Sheen will travel to several cities across the globe for the company in the coming days to promote the product.