From Skin Downwards, Scientific Innovation Is Reshaping Cosmetics
The cosmetics industry is worth over $500bn worldwide, and as a result, receives a huge amount of scientific attention and innovation. Our understanding of how the body works and the relationship between physical, mental and cosmetic health is constantly evolving, and according to Fortune, 2021 has been the year that cosmetics and its relationship with cutting-edge technology has really come into its own. Starting with innovation and technology in skin and muscle care, cosmetics industry scientific innovation is making bigger steps than in many previous years.
These changes are coming in some of the most widely-known and popular areas of cosmetic care. Minor medical procedures have become common for customers of all ages, with Botox one of the most well-known procedures. 2020 and 2021 have seen challengers in the field, and Bloomberg notes the high-profile case of Evolus and their bid to win approval for their Botox competitor. Innovation has come about due to changes in formula and applications of botulinum. Customers weighing up the Dysport vs Botox debate currently raging in cosmetics circles are finding more variety in their choice. Dysport, for instance, targets larger muscle areas, with Botox better suited to fine adjustments.
This focus on being able to precisely help customers to treat their cosmetics needs is extending to the use of AI. Fortune's report on the use of cutting edge technology in the cosmetics industry exposed two key areas of development. The first is the use of machine learning to detect and color-match skin tones, not just within one product, but within a full range; this has enabled people inexperienced with cosmetics to get the correct color of foundation on the first attempt. This technology has also been used to help with 'dressing' up various shades of makeup, like lipsticks and blushers. Trying on makeup raises hygiene concerns; the technology enables shoppers to be entirely safe while making sure what they purchase is something they enjoy.
This technology is also now being deployed to help with issues of even greater impact than cosmetics. CES highlights the use of high-tech, AI/VR-empowered scans to look for problems like skin cancers and to monitor follicle health across the face and other areas of the body. Arguably going a little further than simply skin-deep, this sort of preventative care can help to not only prevent issues that can lead to cosmetic impacts, but to prevent serious illness too. This is, ultimately, the biggest step forward that cosmetics can make for the health of enthusiasts of skincare and beauty, and will help not only to protect health, but to protect the appearance and health of skin.
In that sense, new cosmetic technology kills two birds with one stone. It helps to provide better outcomes for consumers looking for products, and effectively protects long-term health. With a resurgence in cosmetics purchasing and interest on the horizon, cosmetics innovation will only continue in pace and solutions.