Snapchat Spectacles: Limited Availability A Well-Planned Marketing Strategy To Attract Potential Users; New Stock Update & More!

First Posted: Dec 07, 2016 05:10 AM EST
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It was indeed amazing to know that users can record videos with a pair of colorful spectacles and the video gets saved in their Snapchat memories. Users across the globe have been wanting to capture the beautiful moments they see. Snap Inc. developers of Snapchat, the popular photo messaging app have made this possible. The company recently launched the Snapchat Spectacles for an unbelievably affordable price.

The Snapchat Spectacles

The Snapchat Spectacles is a pair of shades that is designed in such a way that it is incorporated with lenses in the corners of the frame. The end piece has a control button, on tapping which a video of 10 seconds gets captured by the lenses. The lenses are placed in an 115-degree field of view. The videos from both the lenses are combined and wirelessly sent to the user's phone where the user can edit and upload it to their Snapchat app, as reported by Snapchat App.

Snap's Limited Roll-out Marketing Strategy

Unlike the mass roll-outs that are usually done by the other tech companies during the holiday season, Snap Inc. released only limited stock of the Snapchat spectacles. Also, the company's limited roll-out was strategically planned by setting up adorable Spectacle vending machines called the SnapBots. The vending machines come with a limited number of the colorful glasses which users can buy at a price of $130 each.

The First Venture of Snap into Wearable

This is the first venture of the company in the wearable device market has been so successful that users are getting frustrated about the limited stock of the product. It is notable that the company had an initial public offering of about $25 billion,as reported by Mashable.

Maximizing the Wallet Share with Limited timely Roll-outs

It is well-known fact that the wearable business market is not bringing any big revenue for its companies these days and Snap has brought its Spectacles with its big IPO. Hence it is understandable that the company is streamlining its income to grab its wallet share effectively. It looks like the limited roll-out strategy is working out well for Snap so far. A number of users are coming up with demands for more Spectacles to be released.

Stay tuned to SWR for updates on Snapchat Spectacles and its availability details.

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