Apple Car: Company Hints Strongly At Devising Self Driving Car 'Project Titan' In Reply To Government Guidelines [READ Letter Inside]

Apple has been keeping its efforts to build and manufacture a self-driving car under the wraps for quite a while. However, it has recently sent a strong hint about such plans of an Apple car called the Project Titan.

Apple submitted a letter to the National Highway Traffic Safety Administration recently. In the letter the global giant stated that it is "investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation."

Background Of The Letter

This letter is basically Apple's response (official) on the guidelines issued by the federal government on automated vehicles. These guidelines were issued in September itself. Several other established names who are working on automated cars, including Google and Ford, have already submitted their official comments for these guidelines. One very interesting fact is that Apple's letter is signed by a company representative named Steven Kenner, who has acted as the global director of automotive safety at Ford.

Check Out Apple's Letter HERE.

If rumours are to be believed, Apple has been working for several years on an Apple car. However, no formal confirmation has been ever given by the company. The tech giant was at first trying to make an electric company to compete with the likes of Tesla. However, it seems like such plans have been abandoned and the focus has been shifted to self-driving (automated) vehicles manufactured in alliance with other carmakers.

The letter followed the initial news that several members of the Apple car team have been fired or have resigned voluntarily. Project Titan is being led by Bob Mansfield, who had previously retired but came back to handle the highly ambitious project.

The Federal government is extremely serious about perusing the comments received from the names in the car industry. Companies such as Uber, Ford, Volvo and even Google are trying to reject the government's request for sharing their data. However, Apple has stated its acceptance to reveal the required data.

"Apple agrees that companies should share de-identified scenario and dynamics data from crashes and near-misses," Kenner writes in the letter. "By sharing data, the industry will build a more comprehensive dataset than any one company could create alone."

How successful will Apple be in this upcoming venture? Keep looking at this space for more news about the Apple car.