Facebook Ads Will Now Come To The Groups: New Advertising Strategy Targets Groups To improve Revenue

Keeping in view the volume of the users which is exceeding continuously in the groups, the social media giant, Facebook, once again comes with another ace up its sleeve! This time, the company comes up with another advertising strategy and targets groups to improve its revenue.

After the reports surfaced that the Facebook is in its testing phase to have advertisements in the groups, a lot of curiosity was seen in the people. Techcrunch took it to the Facebook itself where it was confirmed, that the Facebook actually is testing ads for groups. The regions of Australia, Canada, Ireland and New Zealand are being viewed as specimen for these tests. This feature is being targeted towards the population of 1 Billion, which make use of the groups for both their leisure and professional activities.

In response to Techcrunch, Facebook said,

"We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,"

This means that the Facebook Ads for groups project is still underway and closely observing and evaluating the response and feedback of the users. It is a more convenient way of earning good revenues without demolishing the News Feed. The groups are very high in population and there is a specific audience which will not only entertain, but also applaud the featuring of the ads of their choice.

The Facebook Ads in the groups will be targeted by the Group Topic, and is most likely to have the standard identity- based targeting. This means that Facebook will be targeting groups with the same choice. ie: if a group is of a die- hard fan of Jason Statham, the ads and promotions relating to Jason Statham will be featured on their screens!

In a sense, the Facebook Ads for groups will be a very pleasant experience for both the advertisers and the users as it will be taking their favorite markets to their favorite places. This feature is expected to generate a better outcome as compared to the News Feed Ads, although the two of them will be look-alikes.

Until the mid of 2017, Facebook claims to reach its maximum News Feed load. This means, there will be new revenue generating systems for the company that will add to the fleet of already strong revenue-generators. The Facebook Groups will be a good source for their own respective ads, keeping in view the fact that the groups are only put into consideration by people who are immensely serious about a thing, person or phenomenon. The factor of interest is so strong that the Facebook had to make a standalone app for these pupils.

This way, Facebook Ads in the groups take Facebook to another phase of high-revenue generation which will greatly benefit the Social Media Giant in the long run.