Nintendo Market Value Surpasses Sony, Thanks To 'Pokemon Go'?

First Posted: Jul 20, 2016 10:00 AM EDT
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Nintendo's revolutionary rally in its share prices skyrocketed even after its release of "Pokemon Go." Nintendo surpassed Sony's market value.

Nintendo shares finished another 14 percent hike in trading last July 19, Tuesday. This means that they have doubled their market value since they launched "Pokemon Go" earlier in July. The figure makes Nintendo's market value at 4.36 trillion yen, equivalent to $38 billion, topping Sony by 300 billion yen.

Nintendo's market has been increasing even before "Pokemon Go" has hit the app stores. According to Gerhard Fasol of Eurotechnology Tokyo, the company's increased value is justified since that is what the market thinks of its value. However, Fasol stated that the market has to be cautious and ask if Nintendo and Sony are comparable since "Pokemon Go' is currently a huge success with tons of potential waiting to be collected. It's due to the key characteristic of the game that lead to a huge success. However, it is difficult for analysts to foresee its future performance. An analyst warned that a surge of a kind that Nintendo sees warrants caution, BBC reported.

Nintendo's "Pokemon Go" is a phenomenal success that it surprised most market players, but it seems that the company was caught off guard by "Pokemon Go's" worldwide success. If the success of "Pokemon Go" continues to rise, that it would have a transforming impact on the company's fortune.

Fasol pointed out that the last time Sony had a hit comparable to "Pokemon Go" was when they created the Walkman. Since not all younger generations know what a Walkman is, Nintendo has a bigger edge in the market now, GIXTools reported.

Nintendo and Niantic shares the success of "Pokemon Go." The increased stock price of Nintendo reflects the success of the "Pokemon Go," according to David Corbin of Tech in Asia. This revolutionary game will open new similar games in the near future.

Nintendo's success between 2006 to 2012 was due to its hits on console games and they topped the other tech giants. The hype lasted for a few years until their value dropped after 2012. Analysts say that it was too late for Nintendo to move into mobile gaming to have an impact on people, but the company proved them wrong.

Nintendo's Pokemon Go proved analysts wrong when they said that it was too late for the company to move into the mobile gaming criteria to have an impact on people, however if Nintendo can keep up with the hype in the long run is still unpredictable.

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