Google Rich Cards: Faster Mobile Search, Enhanced Visual User Experience Through Rich Snippet

Google Rich cards are the new search format for mobiles that provide a better visual feature. The rich cards display the visual outputs in a card-type format that can allow the users to scroll through the cards.

The Google Rich cards were launched on May 17 to enhance the search features on a mobile platform. In addition to this, the new format is aimed at developing the current rich snippet format from Google. The rich snippets showcase the image and the outline of the information under the normal results.

Google Rich cards and the rich snippets will both use the Schema.org to improve the results. Also, the rich cards are created in such a way that it can be more appropriate for mobile search. The company claims that the rich cards are the new search result format that builds on the success of the rich snippets. Like the rich snippets, the Google Rich cards also use the structured markup of Schema.org to show the content in a more interesting and visual format. Furthermore, it also focuses on giving the users a better mobile experience, Tech Times reported.

Based on reports, the research results are going to appear temporarily in English for the mobile searches. This was confirmed by Google, saying that it is still undergoing some experiments on other methods of expanding the feature publisher's way. The company also stated that it has created a wide array of tool set, and updated its developer documentation that can help the developers as well site owners from the initial exploration,  to the application and up to the checking of performance.  

Google Rich cards are expected to enable the site owners to be visible in the Search results space to help them attract more target users. Also, the search users can take advantage of the rich cards offer of a more pictorial-style format to assist them in determining the necessary information faster, according to Phone Arena.