Apple Celebrates Mothers With Its New Ad 'Shot on iPhone - Mother's Day'

Apple releases an ad that honors mothers on Mother's Day. It is entitled "Shot on iPhone-Mother's Day." It comprises of images and videos showing mothers all around the globe with their kids. It displays precious moments of mothers together with their children.

Apple Debuts New ‘Shot On iPhone’ Ad Celebrating Mother’s Day https://t.co/sU2jQCMeL8 by @mbrsrd pic.twitter.com/ToIZ6NQONo

— MacRumors.com (@MacRumors) May 1, 2016

The background plays a song that is entitled "Because You Are Who You Are" by K.S. Rhoads. This song is also played in Academy Sports + Outdoors Father's Day ad in the previous year, according to Refinery 29. The song shows affection to parents. The "Shot on iPhone" campaign started in March 2015. It aims to highlight the camera quality of iPhones. The images were contributed by some iPhone users. Their names are at the bottom of each still. At the end, there is a text that reads, "Moms shot on iPhone."

Apple’s new Mother’s Day ad was shot on iPhone https://t.co/j2uesiwNjv pic.twitter.com/1cvwoKYa3v — Cult of Mac (@cultofmac) May 2, 2016

Shot on iPhone... for Mother's Day!: Apple is celebrating Mother's Day, as captured through the eyes of frien... https://t.co/D9EtiLWXDS

— MacNTechs (@MacNTechs) May 1, 2016

Apple shares new ‘Shot on iPhone’ ad for Mother’s Day https://t.co/cjzjrQktQM pic.twitter.com/0E807TxOPw — 9to5Mac  (@9to5mac) May 1, 2016

Tech Times reports that the iPhone 6 has a 1.2-megapizel front-facing camera and an 8-megapixel (f/2.2 lens) rear facing cameras. On the other hand, the iPhone 6s is much more innovative with 5-megapixel selfie camera and 12-megapizel (f/2.2 lens) primary camera.

The Apple also launched the Live Photos with the iPhone 6s Plus and iPhone 6s. This will take the users to a new photo-taking experience.