KRAFT Discards Artificial Preservatives from Kraft American Singles

As more and more Americans turn to healthy and natural food,  Kraft Foods  announced its decision to discard artificial preservatives from the individually wrapped Kraft Singles cheese.

Kraft's single cheese is very popular among children. But in recent years Kraft food products have been in the news for use of artificial dyes and preservatives.  To promote its healthy food efforts the company has decided to launch the Kraft Singles with no artificial preservatives. The group assures that there will be no compromise over quality, taste and texture, which will be maintained.

"We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands," Brian Gelb, senior associate brand manager, Kraft Foods, said in a statement. "Kraft is excited to deliver the same great tasting American cheese it always has with KRAFT Singles - always made with real cheese, milk and no artificial flavors - and now with no artificial preservatives. It's just simpler this way, and it's the way cheese fans want it."

The artificial preservatives have been eliminated from the 'full-fat American' and 'White American' varieties. This change is not implemented in the 2 percent milk, fat free or full fat products. In the full fat and White American varieties, the company has replaced Sorbic acid with natamycin, which is a natural mold inhibitor.

The new Kraft packages have already hit the shelves of grocery stores and the packets are stamped with a red circle indicating the absence of artificial preservatives. The company claims that their cheese slices were never made using artificial flavors but they decided to advertise the fact only recently, reports the Associated Press.

Kraft Singles is rich in calcium and Vitamin D, important nutrients that are missing in most American diets. Every minute over 480 Kraft Singles packages are being sold.

Last October, in response to a huge online uproar asking for removal of artificial food dyes in its Macroni & Cheese, the company removed two artificial yellow dyes and replaced them with paprika.  This online petition was initiated by food bloggers Vani Hari-Food Babe and Lisa Leake-100 Days of Read Food.

Vani Hari recently also questioned Subway's claims of selling fresh and healthy food. Hari raised a petition asking Subway to eliminate a chemical used in making breads, as it is also used in the manufacture of yoga mats. The chemical azodicarbonamide, is approved by the U.S. Food and Drug Administration for use as a food additive.